Emma Hopwood (McAdam-Marmont)
Emma has always been a passionate artist. At 18, Emma graduated school with a Photography Scholarship, which assisted in her enrolment at Elam, School of Fine Art in Auckland where she focused her attention on sculpture and mixed media.
For more than a decade, Emma has worked as a part time artist and full time in advertising, more recently, as a Television Producer at Ogilvy.
Loving the creative process in advertising, Emma loved working in a
team and bringing ideas to life however felt torn between her day time advertising role and her night time passion for art.
In 2016, Emma and her husband Struan took the plunge and left their Melbourne advertising lives to move to Daylesford and paint full time.
Today, acrylic and spray paint fill her canvases, using tools such as pallet knives, spatulas & sponges. It is a love for texture and motion which guides Emma in her work to finish with a piece that has layers and movement.
Emma is organised, with an eye for detail. Her paintings are soft, more interior, tonal and introspective. So far she has two main series. Her ‘suits’ explores the way the corporate world’s uniform changes subtly from the formal to the informal for younger and older wearers and for women – although that requires attention to detail. The buttons are on the left not the right. These works are gritty and textured.
Her more recent nudes are an exploration of the posture, curves and line of women’s bodies. She combines photography with painting. A photo shoot sets up the images she wants to paint. The paintings are partly driven by her own feelings of modesty and privacy. The work is intended to empower women steering away from the more erotic gaze. It is subtle, rather than confrontational. She explores the curves and lines of women’s bodies in different postures and poses. It’s tonal shadowed fabric and skin.
Emma says she is more influenced by conversations and social observation than by art trends and images. Her work feels more interior and introspective. She experiments with linen versus canvas, different brushes, tones, curves and poses